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ACT! E-Marketing Training
Our Swiftpage accredited consultants will help you plan your email campaigns using ACT! E-Marketing. They'll cover every step from planning a campaign and will demonstrate how you can use e-marketing to grow your subscription list and create new selling opportunities.
Our one day ACT E-Marketing course will help you answer these & many more email marketing questions:
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How should I manage my email list?
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How can I use ACT! E-Marketing to better understand my contacts?
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What email templates should I use?
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How do I personalise my email templates?
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How are images & PDF files uploaded?
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What do I need to test & check before I send my emails?
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How do I measure the success of my campaign?
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What do I need to do to follow up & track responses to each campaign?
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How to get the most from email Drip Marketing automation?
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How can I use surveys & web forms to collect feedback & contact data?
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When should I send emails?
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What do I need to do to prevent my emails from being treated as spam?
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How do I manage email bounce-backs & other email campaign responses?
Call us on 0800 381 1000 to discuss ACT E-Marketing (Swiftpage) training and to discuss your email marketing requirements or download our ACT! training guide.
ACT! E-Marketing Highlights include
Create HTML, graphic rich emails
DEMONSTRATION: CREATE YOUR EMAIL BLAST
Use in-built templates or import your own HTML code to send professional looking emails including newsletters, promotional offers & product news.
Send mass email blasts
DEMONSTRATION: SUCCESS WITH SWIFTPAGE
DEMONSTRATION: DELIVERING YOUR EMAIL MESSAGE
Upload your images & send emails using Swiftpage's powerful servers to a handful or several thousand contacts. Schedule your message when recipients will be most receptive and rely on inbuilt message tracking for email opens, clicked links, email bounces & suppressions.
On Demand Marketing Tools
DEMONSTRATION: SENDING YOUR EMAIL BLAST
Swiftpage plugs directly into ACT! so you can reach out to your contacts, groups & look ups directly from your ACT! database.
Survey Tool
DEMONSTRATION: EMAIL SURVEYS & WEB FORMS
Create and distribute Swiftpage surveys to collect more information about your contacts that can be used to better understand each individual and send targeted content.
Snapshot View
Understand more about your contacts using the ACT! Snapshot View tab for a summary each contact's actions in response to your recent ACT! E-Marketing messages.
Rank and Custom Fields
Use ACT! E-Marketing data to rank your contacts and categorise them using on these statistics to easily identify your most receptive audience members. In addition, display any four custom fields to instantly access to important contact data.
Advanced features
Swiftpage Call List (Pro & Team versions only):
DEMONSTRATION: EMAIL MARKETING REPORTING
DEMONSTRATION: CREATE & DISTRIBUTE YOUR CALL LIST
Know who your most interested contacts are from every email campaign. If Jane opened your email 6 times and clicked on 3 links, she’s probably more interested than Joe, who opened your email once and didn’t click anything.
As your recipients open and click on your email message, Swiftpage creates a ranked list of the most interested contacts based on their interaction with the email blast so you can easily see the hottest prospects.
Know who your most interested contacts are
Send As (Team version only)
Many studies show an email delivered from a personal, trusted, recognized email address garners stronger results than that of a general email address. Send as allows one person to send on behalf of all Swiftpage users with a single click.
Drip Marketing (Additional subscription)
DEMONSTRATION: CREATE YOUR DRIP MARKETING CAMPAIGN
Swiftpage Drip Marketing puts your sales and marketing initiatives on cruise control. Build and deliver multi-step marketing plans that intelligently and automatically reach out to your leads, prospects and customers.
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