dotMailer for Sage ACT!
The Sage ACT! Connector for dotMailer is an add-on enabling ACT! users to send highly customised and trackable e-marketing campaigns using information already stored in your ACT! database
Two-way sync keeps ACT! groups and contacts updated including automatically handling unsubscribe requests or updating ACT! groups with recipient behavioural actions (email opens / clicks).
Super-easy email template editor
Using the dotMailer editor it's quicker and easier to create and edit email templates compared to Swiftpage or using applications like Dreamweaver, Visual Studio or Sharepoint Designer.
- Over 100 template ideas, or easily create your own bespoke layout in minutes
- Drag & drop text boxes, tables, spacers & borders into your template
- Drop in logos, graphics & other images - the easy editor auto-resizing tool ensures that images will always fit to size
- Click & drag to resize columns, merge columns & make other layout changes in seconds
- Format & check email links in one place with the Link Manager pop-up
- Apply Dynamic Content to templates for greater personalisation & increased relevance
- Automatically creates a plain text version of your messages & displays content in a web browser
- Drag & drop personalisation anywhere in your template
- Insert, edit & style email content as easily as if you are using Word
- Check a live template preview at any time in a new window
With this ease of use the editor will help you slash the time you spend editing campaign templates and gain full control over your design without the need for specialist HTML skills or IT back-up.
Planning tools to increase campaign leads
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dotMailer's set-up wizard guides you through each step to prepare and test each campaign
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Split A/B testing options include subject title, from address and sender name
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Live inbox preview shows how subject and sender detail appears for each campaign
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Sends test HTML & plain text messages
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Campaign template summary includes a overview of total image size, number of words, links used & number of test sends
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Proof & spam tests messages to make sure that messages display correctly in different email clients, and don't get caught in spam filters
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dotMailer Advanced Features Guide |
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| Use split A/B testing to evaluate subject titles & sender names to optimise your campaign & preview how your message will appear in recipients inbox. |
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Email Marketing Reporting
dotMailer features highly detailed reporting to track your campaigns with contact-level accuracy. You can track your recipients' behaviour through to your website and conversion page - with full click path reporting. dotMailer reports reveal:
- Who opened your email
- Who clicked through to your site
- Where they clicked on your email
- Where they went on your site
- Who 'converted'
- Your campaign ROI
Use standard reports to generate lists of hot leads for follow-up, pinpoint your most popular content and landing pages, and assess who your most responsive recipients are.
Reports include:
- Delivery, open and forward rates
- Email links clicked
- Bounces and un-subscribes
- Emails posted to social network sites
- Campaign comparison reports
- Overlay hotspot reports that shows the density of clicks on your template
- Individual contact details and actions
- Geographical response maps that reveal email opens & enable contacts to be selected by location
dotMailer Connector for ACT!
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Email reporting summarises the responses to each campaign to assess results & optimise future message
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dotMailer is designed for all the latest editions of Sage ACT! combining the latest generation email marketing with CRM.
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dotMailer is a self installing package and runs as an add-in within your ACT! desktop
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Synchronise contacts details between Sage ACT! and dotMailer
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Compatible with all ACT! editions since ACT! 2007
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Automatically handles opt-out requests
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Populate ACT! Groups from dotMailer Address Books and take advantage of the comprehensive behavioural and segmentation capabilities of dotMailer. For example, populate ACT! groups with new members using email recipient behaviour data including email opens and clicks.
The result is a powerful, time saving solution for aligning your email marketing campaigns with the precise needs of your customers and prospects. Which means greater efficiency and greater ROI.
Packed with Functionality
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Micro-sites & landing zones - in just a few clicks you can create a fully editable replica of a page on your website - complete with all your navigation links. Update content in minutes with the easy to use editor to create landing pages or micro-sites with up to 5 pages
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dotSurvey - create integrated online surveys - in minutes - including questionnaires, email preferences, competitions, satisfaction surveys, market research & feedback forms. Copy branding directly from your website just by entering your URL for a consistent user experience without the need for developers or IT
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Triggered emails - set triggered email campaigns to generate leads and conversions automatically that will turn your lead and conversion generation into an automated production line
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Site & ROI Tracking - track contacts across your website to assess the full return on investment - includes integration with Google Analytics
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Campaign feeds - publish a feed of recent campaigns on your website, Sharepoint site or intranet
dotMailer Comparison
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Swiftpage
Pro Edition |
dotMailer STANDARD |
dotMailer PROFESSIONAL |
dotMailer ENTERPRISE |
| Number of emails |
1000 per day |
5000 monthly limit |
Unlimited |
Unlimited |
| UK telephone support |
US email support |
Free for 30 days |
✓ |
✓ |
| Create Email Templates |
|
|
|
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| Drag & Drop Template Content |
x |
✓ |
✓ |
✓ |
| Image resize tool |
x |
✓ |
✓ |
✓ |
| Choose position for 'view in web browser' link |
Only shown in footer |
✓ |
✓ |
✓ |
| 1-click Google Analytics click tracker |
x |
✓ |
✓ |
✓ |
| Landing Page & Micro-site Builder |
x |
✓ |
✓ |
✓ |
| Dynamic email content |
x |
x |
✓ |
✓ |
| Email survey builder |
Basic |
x |
x |
✓ |
| Test Messages |
|
|
|
|
| Inbox preview |
x |
£5 per usage |
£5 per usage |
£5 per usage |
| Split test subject title, content & sender name |
x |
x |
x |
✓ |
| Sending Campaigns |
|
|
|
|
| UK IP addresses to increase delivery rates |
US |
✓ |
✓ |
✓ |
| Data watchdog checker |
x |
✓ |
✓ |
✓ |
| Includes plain text email version |
x |
✓ |
✓ |
✓ |
| Geomap results |
x |
x |
x |
✓ |
| Contact history reporting |
x |
x |
x |
✓ |
| Email client analysis |
x |
x |
x |
✓ |
| Advertising email footer |
'Powered by Swiftpage' |
None |
None |
None |
| Reporting |
|
|
|
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| Email click hotspot report |
x |
✓ |
✓ |
✓ |
| Campaign Archive Feed |
x |
✓ |
✓ |
✓ |
| Compare reports from different campaigns |
x |
x |
✓ |
✓ |
| Email Automation |
|
|
|
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| Automatically populates ACT! groups based on recipient opens / clicks |
x |
x |
✓ |
✓ |
| Custom event triggered emails (e.g. up-sell email sent automatically to anyone who orders product A) |
x |
x |
x |
✓ |
| Triggered emails based on recipient actions |
Using Drip Marketing from $30 per month |
x |
x |
✓ |
Related:
Contact Us
To learn more about dotMailer for ACT! and how it can help your marketing performance please contact us on 0800 381 1000 or visit www.dotmailer.com
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